4DX, an innovative cinema technology featuring moving seats and environmental effects, has strengthened its hold on the Asian market by signing a binding MOU (memorandum of understanding) for a partnership with Golden Screen Cinemas (GSC) in Malaysia. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December 11-14.

This MOU with GSC and CJ 4DPLEX will bring a 4DX theater to the GSC Paradigm Mall Johor Bahru location by early 2018. This location is GSC’s only site in the state of Johor and is accessible to an estimated 2 million people – all of whom live 30 minutes from the mall by car. GSC is Malaysia’s largest cinema exhibitor, which operates a total of 328 auditoriums in 35 locations across the country. GSC also operates 73 auditoriums in 12 locations in Vietnam.

“As one of Malaysia’s leading cinema exhibitors, Golden Screen Cinemas is committed to innovating and diversifying our offerings to deliver new and enriching cinema experiences for customers. Our partnership with 4DX is the next step for us to bring to life the magic of cinema, as 4DX intensifies the experience of the movies to be even more immersive, engaging, and meaningful than before,” said Koh Mei Lee, CEO of Golden Screen Cinemas.

“We believe that 4DX, as one of the world’s leading technologies in premium cinematic entertainment, will transform the way Malaysians enjoy films at our cinemas, offering unforgettable sensory experiences you just can’t get at home. We look forward to a long and successful partnership with 4DX, as we aim to extend the 4D cinematic experience to movie-goers all over the country,” she added.

“It is a great pleasure for us to announce that we start our business in Malaysia with GSC. We are very excited into a new market and looking forward to offer this unique moviegoing experience to Malaysian movie fans,” said Byung Hwan Choi, CEO of CJ 4DPLEX.