Unique Digital Production has completed the worldwide delivery of the first ever global cinema ad on behalf of SAWA the Global Cinema Advertising Association promoting United Nations’ Global Goals initiative.
The first ever global cinema ad is a 60 second ad titled #WEHAVEAPLAN and is animated by Aardman, directed by Sir John Hegarty and narrated by Liam Neeson and Michelle Rodriguez with music from Peter Gabriel. The advert is mixed in Dolby 5.1 and Dolby Atmos immersive sound technology, being mastered and distributed globally in all cinema formats by Unique Digital.
Cheryl Wannell – General Manager of SAWA said: “The Global Goals aim is to make these goals FAMOUS and what better place to do that than on the big screen. Cinema educates, inspires and influences people by changing hearts and minds. SAWA, facilitating through our Cinema Advertising Global network, are able to screen the First Ever Global Cinema Ad to promote the Global Goals in over 30 countries.
When we approached Unique Digital to help us, we had no real idea of the size of the task we were asking them to undertake. Unique Digital have been superb, delivering all that was asked of them – and a little bit more that was asked for on the way”
”The delivery matrix required to ensure the correct delivery of all languages, audio mixes, subtitles, aspect ratios, file formats and local naming conventions and requirements was staggering. Unique Digital is proud to have completed the ‘on time’ delivery of the world’s first global cinema advert. The challenges overcome and experience gained from the project places Unique Digital Production at the forefront of Cinema Advertising DCP production and delivery.