Strong/MDI Screen Systems Inc., a wholly owned subsidiary of Ballantyne Strong, Inc., and a leading global manufacturer of premium cinema screens (“Strong MDI”), is pleased to announce the appointment of Bernard Collard as Director of Sales and Business Development for Europe, the
Middle East and Africa (“EMEA”).

Collard will be responsible for supporting our current customer base and expanding Strong MDI’s reach to new customers in these markets. He is a longtime veteran in digital cinema, having spent 20 years in the industry, most recently as the Senior Sales Manager at Éclair,
a division of Ymagis Group.

“Strong MDI is committed to growing our digital cinema and entertainment business in Europe, the Middle East and Africa,” commented Strong Cinema President Ray Boegner. “We’re excited to welcome Bernard to our Strong MDI team and look forward to bringing even greater quality, value and customer service to our cinema operators in these markets.” Collard added, “I am thrilled to join Strong MDI and to be a part of their expanding international focus. Strong MDI is well known in the industry for the highest quality screens and service and it is an honour to be part of the team.”