Cinema market share leader Barco continues to rapidly grow its industry-leading laser projection footprint, securing Starlight Cinemas in Southern California as its latest customer with an installation at its Dos Lagos 15 theatre.
Already a satisfied customer of Barco’s xenon projectors with dozens of units installed across its circuit, Starlight Cinemas has made the move to laser projection to offer customers a premium moviegoing experience. Cinema integration partner Moving iMage Technologies (MiT) secured and installed the project, which is targeted to “go live” in late October.
“As the region’s premier theatre chain, we are committed to offering our guests the ultimate in cinema entertainment,” comments Gary Wallace, chief of Projection and Sound for Starlight Cinemas. “Barco’s laser projection elevates the calibre of our movie showings and allows us to maintain our competitive edge in the market.
We look forward to promoting this quality advantage to our guests.”
Starlight Cinemas selected the
Barco DP4K-45L ultra-bright, 6P laser cinema projector to illuminate its
68-foot screen in an extra-large auditorium suited to deliver premium movie experiences. The projector was chosen especially for its ability to deliver a radically improved 3D movie experience, which relies on extreme brightness levels to ensure superior image quality.
“Barco fully integrated laser projectors offer the brightness needed to show movies in their best light,” comments Bevan Wright, executive vice president of operations at Moving iMage Technologies. “It’s the only way to achieve the brightness levels needed for high-quality 3D movie presentation.”
Barco is the market leader in laser projection with already more than
60 theatres committed to be equipped with Barco’s Flagship Laser DP4K-L products by the end of 2015. Barco’s success in cinema laser projection is based on the very strong value proposition Barco laser offers to the exhibition community: a major step up in the audience experience at very competitive prices. Offering a unique combination of superior image quality, unmatched 3D brightness and low TCO, Barco laser projectors give exhibitors the opportunity to create a differentiating premium movie experience at a very attractive TCO.