MAG Cinema, the largest speaker and amplifiers manufacturer in Eastern Europe, announced its worldwide successful introduction of DANA (Direct AES and Network Amplifiers). Designed specifically to be used with the MAG cinema speaker series, MAG DC series (DC 600A, DC 1200A, DC 1208A and DC 3000A) is a new versatile signal distribution and amplification platform for cinemas.

It is an innovative approach allowing a simpler cinema system design without the necessity for any additional cinema processor. Based on many years of experience in cinema installations, DANA features smart, efficient design while providing advanced possibilities for theatres. These amplifiers include a modern DSP, ready speaker presets, remote control & monitoring via dedicated software suite and digital AES/EBU input capability, that can be used for direct connection with the cinema server and integration with TMS.

“We are very excited to see the first multiplexes in Korea, Russia, France, Vietnam… running with our new amplifiers platform,” said Jérôme Michel, Sales Director, MAG Cinema. “With the rising desire for increased technical efficiency, it was important that we continue to deliver our premium sound quality with a cost attractive and well-designed amplification solution.”
Key advantages of DANA are:
• Better sound due to fewer conversions
• Easier connections and fast setup due to fewer devices to the wire and presets
• Increased redundancy and reliability
• Very attractive TCO (no sound processor)