IMAX Corporation and TCL jointly announced the launch of the IMAX Private Theatre “Palais”-the first premium, in-home private theatre developed through IMAX’s joint venture with TCL Multimedia Technology Holdings Limited in China.
The companies also unveiled a showroom located at Le Royal Méridien Shanghai, where the luxury system will be available for demonstration to qualified consumers on a by-appointment basis.
The IMAX Private Theatre “Palais” delivers IMAX’s best-in-class projection and sound technology as part of the very first completely turn-key home theatre system from a single source. Features include sound isolation, acoustics, wall treatments, flooring, lighting, seating, and audio-visual content provided by IMAX.
“The launch of the IMAX Private Theatre ‘Palais’ marks the most significant innovation from the newly formed IMAX Home Entertainment division and comes after almost two years of research and ground-up development with our close partner, TCL,” said Robert D Lister, Chief Business Development Officer, IMAX Corp. “The brand-new system takes key components of The IMAX Experience that we have been delivering to cinema audiences for almost 50 years and, for the first time, transports them into a home environment. Our strategic partnership with TCL, one of the world’s leading entertainment technology manufacturers, strengthens both companies’ positioning in China, with its rising demand for premium entertainment, and creates an ideal launch-pad for global expansion in the home entertainment sector.”