IMAX Corporation; NYSE and
Cineworld Group PLC, announced an
expansion of the companies’ revenue
sharing agreement with the addition
of three IMAX theatre systems to be
located in new construction projects
including Telford and Broughton
(near Chester). The deal will bring
Cineworld’s total IMAX footprint to
11 theatres.

“IMAX continues to be a key
competitive offering in our portfolio,
providing a blockbuster film slate in
the most immersive format;
something that our customers love and for which they are willing to pay a premium,” said Crispin Lilly, Vice President of Business Affairs, Cineworld Group PLC. As a result,
IMAX will continue to play an important role in our UK expansion strategy and serve as an anchor attraction in many of our new locations. We are delighted to build
on our successful partnership and look forward to adding more IMAX theatres to our circuit.”
“Cineworld is a valued partner and a true champion of the IMAX brand in the UK. Not only have they opened eight IMAX theatres in the span of 12 months, we’ve seen strong
performances across these sites, including the Cineworld Sheffield IMAX theatre, which was ranked as the highest grossing new IMAX site globally in 2012,” said Andrew
Cripps, President, IMAX EMEA. “We are pleased with the expansion of such a key strategic partnership, which underscores the increasing demand we continue to see for IMAX in Europe.”