Specially created for Premium Large Format screens, FINITY teams up with Sony’s family of high-brightness dual 4K projection systems with unmissable in-theatre branding and marketing support. It tells audiences that they are in for a premium large-screen experience with leading projection technologies, and boosts exhibitor’s ability to unlock the potential of the bigger profits that can be made on super-sized screens, at no extra cost.

Since launching, FINITY has been embraced by exhibitors across Europe. Today, Sony announces that SamFilm the leading operator in Iceland has invested in a FINITY system for their biggest screen. The low total cost of ownership (TCO) and branding support, combined with the straightforward operation of the world’s first DCI-compliant projectors that use an innovative array of High Pressure Mercury (HPM) lamps for consistent, bright images, unlocks the potential to offer every drop of movie magic, just as the director intended.