Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces the strengthening of their strategic relationship with Ireland’s largest multiplex cinema chain, Omniplex Cinemas, to upgrade an additional 29 theatres with Cinionic’s Laser as a Service (LaaS) solution, resulting in more than 40 upgraded laser locations for the chain. Through LaaS, Cinionic and Omniplex Cinemas will deliver an elevated, laser-driven and consistent moviegoing experience for audiences across Ireland.

Omniplex Cinemas is one of the first exhibitors to leverage Cinionic’s LaaS solution for its renewal strategy. The move to Laser as a Service means no more lamp replacements for the new and improved theatres. The upgraded fleet of projectors benefits from up to 30% increased light output and is the green choice with up to 78% less power consumption vs. Xenon lamp projection. The LaaS solution deployed at Omniplex Cinemas is powered by an ALPD Laser light source and outcome-based services from Cinionic to deliver a consistently improved image quality over time. Developed in partnership with exhibitors around the world, Laser as a Service extends the life of installed Barco Series II lamp projectors while improving brightness and colour performance. Laser as a Service offers greater efficiency, environmental-friendly operations, peace of mind with extended warranty, and guaranteed light performance for a consistent and high quality delivery on screen. The new collaboration complements the existing Omniplex theatres previously upgraded by Cinionic with LaaS. The initially upgraded locations resulted in positive feedback on both the improved image quality on screen and overall solution performance.

“In a post-VPF era, Cinionic is committed to providing the most innovative services and business models to exhibitors worldwide looking for solutions for their renewal strategy. The Laser as a Service program with Omniplex Cinemas illustrates the ability to easily upgrade Barco Series II Xenon projectors with unparalleled efficiency and our world-class laser solutions,” said Wim Buyens, CEO of Cinionic. “As we look to the future of cinema, Cinionic is poised to power exhibitors, such as Omniplex, with next-generation services elevating the exhibitor and moviegoer experience.” Omniplex boasts the latest cinema solutions to its patrons, coupling the best in cinematic presentation of Hollywood blockbusters and event-based alternative content, with the highest levels of customer service to serve moviegoers. With the addition of LaaS from Cinionic to illuminate Omniplex’s screens, the theatre chain is guaranteeing the cinema experience for years to come.

“As the cinematic leader in Ireland, providing the best image to our customers is critical. Cinionic’s Laser as a Service enables us to extend the life of our investment in Barco Series II and enables us to deliver an elevated laser-driven experience. Moreover, Laser as a Service lets us benefit from reduced operational costs with no more lamps and significant energy savings. We are excited to roll out these upgrades and continue the great partnership with Cinionic,” said Mark Anderson, Director of Omniplex Cinemas. Omniplex Cinemas and Cinionic will begin rolling out its solution to theatres now through 2019, leveraging award-winning laser solutions and advanced services that empower exhibitors to provide compelling experiences for moviegoers worldwide.