Arts Alliance Media (AAM) announced that they are significantly extending their technological partnership with the Cineworld Group plc (CW), one of the world’s largest exhibition companies. AAM currently supplies their Theatre Management System (TMS), Screenwriter, and 3rd line technical support to Cineworld’s estate in Europe and Israel, and additionally provides Cineworld head office with control over the 900 screens in their UK circuit with the Producer Circuit Management System (CMS). Following CW’s recent acquisition of Regal Cinemas in the USA, they have decided to automate their scheduling and content management using Screenwriter in Regal Cinemas’ 7,361 screens, and expand Producer’s coverage across CW’s entire portfolio, which includes Picturehouse, Cinema City, Cineworld, and Regal Cinemas. AAM will also provide 3rd Line Technical Support to the new sites.

“With a circuit that now spans over 9,500 screens in ten countries across two continents, we have a huge amount of operational data available to us.” noted Renana Teperberg, CCO at CW. “AAM have proven they can turn that data into business opportunities with their CMS solution. Producer presents us with the centralised visibility, tools, and controls we need to bring consistency to our customer experience and efficiency to our entire circuit, all from head office.”CW will roll out Producer at a swift pace, thanks to AAM’s newly redesigned CMS, which does not require a VPN, or anything further to install. As soon as Screenwriter, and its add-on, ScreenConnect, are live, Producer will immediately start receiving a stream of data from the connected sites. CW will be the first exhibitor to benefit from this innovative CMS offering, which has been designed with input from cinemas around the world to deliver a complete solution for centralising cinema operations.