Digital cinema market share leader Barco, and Cinépolis, one of the world’s largest exhibitors, announce the installation of Latin America’s first Barco Escape theatre at Cinépolis’ Paseo Acoxpa Mexico City location. 20th Century Fox’s Maze Runner 2: The Scorch Trials will be the first film released in Latin America in Barco’s multi-screen, fully immersive movie format when it premieres on September 11, 2015.
Barco Escape debuted to audiences in the United States and Europe in fall 2014 with the hit film The Maze Runner, earning rave reviews from guests and critics. Audiences that experience Maze Runner: Scorch Trials in Barco Escape can expect to see more than twice as much content across all three screens as the first instalment. This chapter’s best adrenaline moments are transformed from a single screen into an ultra-wide, fully immersive experience that brings the entire theatre to life.
“At Cinepolis, we are always looking to bring state-of-the-art entertainment offerings to our customers,” says Gabriel Morales Becker, Digital Cinema Strategy Director for Cinépolis. “When I saw Barco Escape, I identified it as a cutting edge immersive experience and I knew we had to bring it to our audiences. We are very excited about opening our first Barco Escape at Paseo Acoxpa, and look forward to surprising our clients once again.”
A family-owned theatre circuit with a mission to provide upscale, family-oriented entertainment, Cinepolis has enthusiastically adopted Barco’s cinema innovations over the past five years as it has grown its footprint from Mexico and Latin America, to India, the United States and Europe.
“Cinepolis is a long-time Barco partner with a well-established reputation as a pioneer in movie exhibition,” says Ivan Cannau,
Vice President Latin America for Barco. “It has consistently adopted our groundbreaking cinema technologies – in close to 4,000 screens worldwide – to offer patrons the ultimate moviegoing experience.”
“This marks another exciting step in Barco Escape’s continued worldwide expansion,” says Todd Hoddick, CEO of Barco Escape. “We’re thrilled to team with Cinépolis to bring the future of the cinema experience to audiences with the first installation of a Barco Escape theatre in Latin America.”
Originally launching the format in five test theatres last September, Barco has been working hand-in-hand with today’s top studios and filmmakers to create projects that offer audiences an unmatched immersive viewing experience – only available in theatres. The company is also developing innovative, alternative content and event programming opportunities to fill theatres during off-peak hours.
Barco recently announced a five-year, multi-title per year agreement with 20th Century Fox to release films in Barco Escape. The company also inked a deal with Jerry Bruckheimer Films to use the Barco Escape technology on a new, upcoming project, along with re-envisioning a classic Bruckheimer film in the format.