Bolivia’s biggest cinema operator is the first customer in Latin America for Sony’s high-brightness SRX-R515DS 4K dual projection system for large screens.
Cine Center has installed a total of four SRX-R515DS systems – with two systems now operational in the Bolivian capital La Paz and a further pair in Santa Cruz.
Consistent growth has seen Cine Center established as the market-leading 4K cinema chain in Bolivia.
In total, the forward-looking operator has installed over 50 Sony 4K projectors at sites across La Paz,
Santa Cruz, Cochabamba, Quillacollo and Riberalta. Many of Cine Center’s 4K screens are 3D-ready. In addition, projectors in several of its cinemas are controlled by Sony’s Theatre Management System that handles playlists and scheduling for each screen from an intuitive PC interface.
Cine Center owner Jordi Chaparro and President of holding company Grentidem Group has been a longstanding advocate of Sony projection technology: “I first experienced the astonishing quality of Sony 4K at our Megacine multiplex in Italy – and since then it’s been the default choice for all our cinemas in Europe and Latin America.