Christie, a leader in creating and delivering the world’s best visual and audio experiences, announced that its DLP Cinema projectors and Christie Vive Audio cinema sound systems were chosen to outfit the new Centerplex Aracaju Parque Shopping multiplex, located in the State of Sergipe in the northeastern part of the country.
The multiplex will have seven screens, five of which will be equipped with Christie CP2215 projectors, one with a Christie CP4220 and the largest one with a Christie CP4230. In addition, all halls will feature the Christie Vive Audio cinema sound system, utilizing efficient ribbon driver technology and a unique parabolic line array design in a single compact cabinet to provide exceptionally even coverage throughout every auditorium. The biggest screen will also be equipped with Dolby Atmos, a state-of-the-art sound technology that places and moves sound all around the audience to truly immerse the audience in the music and audio effects.
Centerplex Aracaju Parque Shopping is also planning to deploy Christie’s LCD flat panels to help elevate its lobby experience to a new level providing highly-engaging, digitally dynamic displays to captivate the audience while they line up to purchase their tickets and popcorn.
“We are strongly committed in offering the best-in-class cinema technologies for our audiences to enjoy the finest visuals and audio on our newest cinema complex in Aracaju,” said Marcio Lima, Centerplex CEO. “Christie has made a name for itself on the basis of the quality of its products and for the service it provides in Brazil, not to mention the peace of mind that gives us working with a manufacturer with a proven track record and history in the cinema industry.”
Lima added, “As we expand into the Brazilian market, we look forward to continuing our productive partnership with Christie, who helps us offer our customers the best quality for the cinema experience.”
Turning his attention to audio, Lima explained: “Christie Vive Audio™ is an incredible system that with its amazing acoustics, exceptional timbre matching and low distortion perfectly suits our needs and ensure our guests to enjoy a spectacular cinematic experience.”
Ricardo Laporta, Territory Sales Manager, Cinema, Christie Brazil, said: “We are proud that Centerplex selected our cinema projectors and Christie Vive Audio sound system to help make Aracaju Parque Shopping a top destination for entertainment. The combination of Christie digital cinema projectors and Vive Audio™ immersive sound means Centerplex can provide the sharpest images complemented by the superior audio performance of Vive.”
With 35 years of history, Centerplex Cinemas has become one of the biggest cinema exhibitors in Brazil. At the current moment, Centerplex has more than 60 screens throughout the states of São Paulo, Minas Gerais, Ceará, Alagoas and Pernambuco.