Qube Cinema, a leading provider of digital cinema technology and solutions, today announced its acquisition of the business of Arts Alliance Media, the UK-based provider of theatre management software and cinema operations solutions. This move strengthens Qube Cinema’s position at the forefront of the worldwide digital cinema technology landscape.

The consolidation reflects a clear alignment of both companies’ expertise across exhibitor operations, software services, and deployment at scale, underpinned by openness and interoperability across heterogeneous cinema environments. The companies also share a strong commitment to cinema, driven by common values of innovation, product reliability, and customer obsession.

AAM’s product installations, spanning theatre management solutions and hardware management systems, cover over 32,000 screens globally.

Qube Cinema, with its forty-year legacy of pioneering several cinema technologies in India and across the world, will focus on fulfilling AAM’s customers’ needs with enhanced scale, resources and long-term commitment.

Speaking on the announcement, CEO of Qube Cinema, Harsh Rohatgi said “Arts Alliance Media has earned an enviable reputation among its customers for its product innovation and unmatched customer relationships. As we welcome the business into our fold, our priority is to preserve its legacy and maintain the rigor in product reliability and delivery quality while enhancing product features, customer support and market reach. This association paves the way for exchange of experiences between the teams to deliver innovations that meet real-world exhibitor needs.” The business will continue under the Arts Alliance Media brand, maintaining established customer relationships and service standards.