USHIO, the world-leading manufacturer of Xenon lamps, and VUE, one the largest cin­ema group in the world and a leader in the premium entertainment cinema sector, announced that they have established a strategic partnership aimed to enable future growth.
The 3-year exclusive supply agreement for Xenon lamps was signed for the UK and German market, highlighting USHIO as a sole supplier for all VUE SONY projectors.
The two well established brands know their strong values and VUE has been working with USHIO’s reliable projector lamps for years, so this signed contract was just the next step to take.
“We have tested all major lamp brands in our SONY projectors. Based on this extensive experience we have chosen USHIO for all our SONY projectors. Not only the outstanding quality was decisive, but also the wide choice of lamp-types that allows us to optimize the performance in each of our screens. USHIO’s valuable advice in this choice makes them more than just a supplier. We are excited to work with USHIO, who has been a leader in cinema projector lamps worldwide, and to add them to our expanding roster of global suppliers. The VUE sets the stage to grow with USHIO, beginning with the cinema projector lamps in UK and Germany and potentially adding other markets over time.” – Roland Jones, Executive Director Technical Services, VUE.
This agreement represents a strong strategic alliance which fits well with their missions. USHIO’s product quality combined with VUE’s market capability results in an exceptional value proposition to the cinema industry.