CJ 4DPLEX, the world’s first 4D cinema company, announced that it has entered into a new partnership with Regal Cinemas, the largest theatre circuit in the United States. The agreement will bring 4DX technology to two movie theatres in Manhattan, making New York the second major city in the United States to offer the immersive five-sense cinematic experience.
The two Manhattan theatres are: Regal Union Square Stadium 14, one of Regal’s top grossing theatres, located at 850 Broadway and Regal E-Walk 13 located at 247 West 42nd Street in Times Square.
The 4DX technology from CJ 4DPLEX enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents to enable a completely immersive event that transcends the traditional cinema experience. The result is that 4DX, going far beyond 3D, offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
A sampling of blockbuster movies that have already screened in 4DX theatres range from Transformers: Age of Extinction, Furious 7 and Avengers: Age of Ultron, to Jurassic World, Dawn of the Apes and San Andreas.
“As a theatre chain that prides itself on being cutting edge, we at Regal are very excited to continue our partnership with CJ 4DPLEX while growing the 4DX arena in the United States with these two launches,” said Regal Cinemas Chief Technical & Theatre Operations Officer Rob Del Moro. “New York City moviegoers are going to be in for an incredible cinematic treat later this year.”
“We are very excited to be partnering with America’s largest theatre chain to bring our state-of-the-art immersive movie experience to the city that never sleeps,” said Mark W. Shaw, CEO of CJ 4DPLEX America. “Based on our experience around the world introducing 4DX to the industry, we are confident that our launches in New York will mark the beginning of a long and prosperous relationship between our companies.”
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live’s 4DX Auditorium has generated $1.7 million in revenue which is triple the total from the previous year and attendance has doubled during the same period since the conversion. Also, the theatre moved up nearly 40 spots in overall U.S. box office rankings.
Since debuting with a 4D screening of Avatar in 2010, there are now more than 23,000 4DX seats operating in 182 theatres in 34 countries – opening on approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. To date 4DX has been introduced around the world in such countries as Mexico, China, Brazil, Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Korea, Peru, Poland, Russia, Taiwan, Ukraine, the United Arab Emirates and Venezuela, among others.