Theatre Management System software – STM-100 V1.6 – by Sony Digital Cinema has been certified by Weischer.Media as ‘CINEMA.RELOADED ready’, meaning that STM-100 V1.6 is compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED, when interfaced with the required ONEDCN pre-show system.
Weischer.Media launched its certification programme for Theatre Management Systems in June the year. The initiative aims to clarify to exhibitors which TMS solutions are compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED.
CINEMA.RELOADED is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland that offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital on-line adverting whilst maintaining the classic qualities of cinema-adding proven value to the medium.
“Sony Digital Cinema is proud to announce that its STM-100 V1.6 Theatre Management System has been certified by Weischer Media as CINEMA.RELOADED ready. The certification highlights to exhibitors our TMS solution is compatible with Weischer Media’s automated digital cinema advertising solution where the complete pre-programme including all advert bookings for each individual showing is digitally delivered to the respective projector from the ONEDCN pre-show system, the digital system from Weischer.Media, eliminating the need for manual intervention.” said David McIntosh, Vice President of Sony Digital Cinema 4K Solutions for Europe and the Americas.
“We’re delighted to announce STM-100 V1.6 is amongst the first TMSs to be fully certified as CINEMA.RELOADED ready. This will position cinemas optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy.” said Stefan Kuhlow, Chief Digital Officer of Weischer.Media and added “So far, CINEMA.RELOADED has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated towards its future development and potential applicability to the wider markets.”
“CINEMA.RELOADED requires specific capabilities from the entire system from client to cinemagoer.” says Managing Director of Weischer.Media’s development partner Cinedavis, Dr. Marlon Teichfuss, also responsible for the ONEDCN pre-show technology network and interfaces. He adds: “Because of Cinedavis’s long period of cooperation with Sony Digital Cinema and the ONEDCN pre-show Interface and corresponding practical experiences I can say today, STM-100 V1.6 is CINEMA.RELOADED ready.”
“TMS solutions that are certified as CINEMA.RELOADED ready will offer re-assurance to exhibitors that this important element of their wider system is compatible to the current needs of a CINEMA.RELOADED pre-show.” says Julian Pinn, Managing Director of Julian Pinn Ltd and strategic consultant to Weischer.Media. “So far the desire to join this initiative by leading TMS suppliers has been very encouraging. We expect to be able to make further announcement in due course.”