In 2014 more than ever, Barco has been able to strengthen its footprint in the digital cinema market, not only as a technology leader but also as a frontrunner and visionary. They have been sharing their vision on the future of cinema as a technical partner of the International Union of Cinemas (UNIC) since November!
Representing cinema exhibitors and their national associations across 33 European territories (+ 33,000 screens and + 1 billion admissions per year), UNIC was set up to promote cinema in Europe and internationally. It has done a great job so far. Over the past few years, the organization has managed to significantly raise the profile of cinema exhibition vis-à-vis European governments and partners from across the film industry, including major studios. To further consolidate its foothold in the market, UNIC launched a ‘Partner Program’ in 2013. Under the scheme, cinema exhibitors and technology companies, suppliers and vendors get together to network, discuss, learn and, consequently, further enhance the value of cinema exhibition.
As a digital cinema leader, Barco stepped into the program in November 2014, joining other companies like Coca Cola, Deluxe, Dolby, IMAX, Orange, Technicolor, and Masterimage 3D. Soon after joining the association, they had a chance to highlight their technological leadership: their laser projector received a great deal of attention from the technical group members during an exclusive demo at the Kinepolis Brussels cinema after the annual technology meeting on 25-26 November.