GDC Technology Limited, a leading global provider of digital cinema solutions, announced that its next-generation integrated media block (IMB) and new 16-channel cinema sound processor will be installed at the new Schulman Film Alley in Weatherford, Texas. Based on proven GDC technology, a cinema owner’s reliable choice since 2000, the fully DCI compliant GDC SX-4000 Standalone IMB and XSP-1000 Cinema Processor (GDC Immersive Sound Solution) comprises of a future-proof IMB with real-time DTS:X decoding and an advanced cinema processor. This latest GDC Technology bundled solution enables the new Schulman complex to affordably install immersive sound in all eight dine-in auditoriums in the future. At the same time, the GDC SX-4000 IMB is designed to keep up with upcoming technologies and standards.

The new Schulman Film Alley opened to the public on October 28, 2016. Schulman Theatres partnered with Sonic Equipment Company for the system integration.

“Being a modern pioneer means to be able to adapt and change. In fact, pioneering is essential to have a future,” said Tony Adamson, senior vice president, strategic planning of GDC Technology. “By choosing this new solution from GDC, Schulman Theatres has ensured as technology changes, its new Film Alley will be ready.”

“At Schulman Theatres, our philosophy is to continually improve the moviegoing experience by offering the most innovative and advanced technologies available to our guests,” said Jacob Schulman, vice president of Schulman Partners, LLC. “GDC is one of our most trusted partners. When they demonstrated its next-generation technology, it reassured us we’ll be ready when new technologies knock at our door.”