India is a nation of movie buffs with 1 out of 10 mobile searches in the country being related to cinema, technology giant Google said.

The US-based company has now developed a “rich, immersive experience” for its ‘search’ product to cater to user’s queries related to Bollywood and Tollywood, including links to videos and movie screening timings.
“Google Search now gives local cinema enthusiasts an easy way to discover and explore everything they want to know about their favourite movies, stars, music, dialogues, actors and more,” Google India Marketing Head Sapna Chadha said.

She added that the move was influenced by the huge number of queries Google receives in India on its platform related to cinema.

While Chadha did not disclose the number of queries, she said 1 in 10 searches in India through mobile devices are about cinema.

Google offers a similar search experience for cricket in India.

“Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans ask Google about their favourite films, actors or songs, they get a delightful, local experience,” Chadha said.

Satyajeet Salgar, Product Manager (Search) at Google said when users search for a cinema-related topic on the search engine, they will get answers to their queries through carousels powered by the Knowledge Graph, movie showtime and featured snippets.