Cinema 21 and Dolby Laboratories, Inc. announced that Cinema 21, one of the largest cinema chains in Indonesia, plans to install Dolby Atmos in 100 cinema screens over the next 18 months. Dolby Atmos has now reached the milestone of 200 screens installed or committed to in Indonesia, making it the country with one of the largest numbers of committed Dolby Atmos screens in the Asia Pacific region. More than 900 screens worldwide have now been or are scheduled to be equipped with Dolby Atmos.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre, including overhead, to create the most engaging cinema experience ever.
“With consumers becoming more discerning these days, Cinema 21 believes in constantly offering revolutionary and state-of-the art technologies to our patrons to ensure the most epic movie experiences. We have seen an incremental rise in box office taking with the current Dolby Atmos screens installed. The ground-breaking Dolby Atmos sound technology is certainly the way to go, and moving forward, audiences will be spoilt for choice with hopefully more than 100 Dolby Atmos screens to select from in Indonesia,” said Catherine Keng, Corporate Secretary, Cinema 21.
“Dolby is honoured that Cinema 21 has chosen to equip 100 of its screens with the immersive Dolby Atmos sound technology. With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it,” said Pankaj Kedia, Senior Regional Director, India and South East Asia, Dolby Laboratories. “We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”