USL, Inc. announced the promotion of Tom Atkison, to the position of Director of Technical Sales. In his new role, Tom will oversee the sales and marketing department. He will create and guide new sales strategies, further develop customer relations, and drive sales efforts in the cinema and pro AV marketplaces. He will continue to have a presence in the Production Department.
“Tom has been a dedicated employee for our company for over twenty years, and he has earned this promotion through hard work, having a positive attitude and developing excellent relationships throughout the cinema industry,” stated Felicia Cashin, Vice President of USL. “He has extensive product knowledge, with keen insights into future industry innovations and an integral part of our sales team on a global basis for over 7 years,” added Cashin.
Tom Atkison has an extensive history with USL, starting as a technician in 1994, he was promoted to Production Supervisor in 1997 and Production Manager in 2005. He is a company representative to the International Cinema Technology Association (ICTA) in which USL has been honored to receive the prestigious “Teddy” award for Manufacturer of the Year six times.