Sony Digital Cinema 4K confirms that National Amusements will be installing the brand-new SRX-R515DS 4K Projection Solution in the exhibitor’s new XPlus premium screens.
The SRX-R515DS delivers the industry’s best 4K image quality and lowest total ownership costs for premium large format (PLF) screens.
The first of two systems is being installed in the newly-refurbished premium XPlus auditorium at National Amusements’ Showcase Cinema de Lux Reading multiplex in the south of England. Big, bright 4K pictures on the 18m screen are complemented by a Dolby Atmos system to create an immersive, three-dimensional soundspace.
Provision of the SRX-R515DS to National Amusements also marks Sony’s first Managed Services contract with the US-based operator. Over a 5-year financing period, National Amusements is offered the projection system itself plus installation, technical support, system updates, spare parts and Sony’s energy-efficient HPM lamps that provide easier handling, longer life and significantly lower total cost of ownership than conventional xenon sources.
A long-term Sony customer, National Amusements has already standardised on Sony Digital Cinema 4K projection systems that are installed in 252 Showcase and Showcase Cinema de Lux theatres in the UK.
“The range of entertainment options available to our customers is expanding all the time”, notes Duncan Short, Vice President, USA and International Operations at National Amusements. “In a world where more consumers are enjoying 4K picture quality on TVs and tablets, it’s vital that we offer truly spectacular entertainment that’s bigger, better and brighter. Powered by Sony’s 4K PLF projector, our XPlus screen in Reading will deliver an incomparable immersive movie-going experience.”
“More forward-looking operators are turning to Sony’s Managed Services Agreement as the perfect way to access the latest projection technology on an operating costs basis” comments David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. “Our new SRX-R515DS 4K system brings the best-possible picture quality to the biggest screens. As industry VPF agreements come to an end, Sony’s Managed Services Plan ensures that every cinema’s bright future.