Inox Eyes Premium Segment

Inox Leisure has its eyes set on expansion in the premium segment over the coming 18 months. Siddharth Jain, director, Inox Group, firmly believes a combination of technology and luxury offerings is the way to expand its footprint. At 471 screens across 58 cities, Inox trails sector leader PVR (570 screens). While PVR has nailed it in the metros and premium category, Inox seems to have focused on the ex-metro markets.

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