Impact of Demonetisation Fading but Single Screens Badly Hit

Much has been debated and spoken about the impact of demonetisation on the economy on various platforms. While the exhibition business has been affected, although not crippled, the impact has not been uniform across the country. The most impacted are the single screens in smaller towns and cities, mainly because they rely on cash transactions and not digital payment methods. Those in the metros with cashless payment support have seen the impact decline after the first two weeks. Industry estimates peg that business has taken a hit of 35-40 per cent. Some analysts even say it may sound the death knell for many a single-screen establishment!

Exhibitors at large felt the impact in the first two weeks but the occupancy picked up later. Industry estimates peg the overall impact of demonetisation for multiplexes at 5 per cent.

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