D-BOX Technologies Inc, a world leader in immersive motion cinema seating technology and Ster-Kinekor, a division of Primedia (Pty) Ltd., the largest cinema exhibitor on the African continent, announced an agreement to install D-BOX high-fidelity motion seats in four auditoriums.

Situated in Johannesburg (Rosebank Mall and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall), the theatres will cater to a growing number of movie-goers who are looking for premium entertainment experiences.

With considerable success on nearly 650 screens in more than 35 countries and a growing fan base, this agreement is one more step in their plans to build on the global presence of the D-BOX brand.

“This is our first venture in South Africa, so it’s a great honour to collaborate with a prestigious and innovative exhibitor like Ster-Kinekor” says Claude Mc Master, President and CEO of D-BOX. “As we see it, these new auditoriums are more proof that movie-goers all over the world are looking for unique entertainment experiences.”

One of the attributes that makes D-BOX so valuable is the intelligent flexibility of their seating configuration because it can be adjusted as business grows. This makes D-BOX the perfect solution for theatres of all sizes, particularly exhibitors like Ster-Kinekor that are focused on long-term growth.

While this is the first foray into South Africa for D-BOX, it is driving the company to explore new opportunities that will bring the immersive experience to more markets in this part of the world and build long term, sustainable revenue for exhibitors.